AuthMind Recognized in 2025 Gartner Hype Cycle that Defines New Identity Observability and Intelligence Category

In a major milestone for AuthMind and the broader identity market, the newly released Hype Cycle for Digital Identity, 2025, by Gartner introduced a brand-new market category, Identity Visibility and Intelligence Platforms (IVIP), and listed AuthMind as a sample representative vendor. 

This recognition validates our long-held belief that advanced, context-rich identity observability is foundational to modern identity protection. 

Let’s unpack what Gartner’s announcement means, why it matters right now, and how AuthMind uniquely delivers on the promise of IVIP.

Why Gartner Created The New Category

Gartner's introduction of the IVIP category marks a significant evolution in the market. According to the analysis, the IVIP category emerges from a critical gap in the identity security landscape. 

Gartner describes IVIP as products that rapidly integrate identity data and deliver a “single view (single pane of glass) of IAM data, activity, relationships, configuration and posture” through advanced analytics. It debuts on the Hype Cycle this year, underscoring the market’s shift toward real-time, holistic identity insight.

This aligns perfectly with AuthMind's long-standing emphasis on identity observability, which provides a unified, real-time, context-led understanding of all identities and their access paths across an organization's entire infrastructure.

Gartner emphasizes that even with mature Identity Governance and Administration (IGA), Access Management (AM), and Privileged Access Management (PAM) solutions, many organizations “struggle to achieve full visibility” at a sustainable cost and within a reasonable timeframe. This lack of comprehensive visibility, or "identity blind spots," makes it impossible to manage or improve any IAM or security program effectively. 

Gartner positions IVIP as the unifying layer that accelerates and amplifies the value of those existing investments rather than replacing them. This market, while new, Gartner has noted will become a long-standing market as the number of human, non-human and AI-driven identities continues to grow exponentially, the need for IVIP solutions will only intensify in the coming years. 

Why the Urgency for Identity Visibility and Intelligence Platforms

The urgency for adopting a new approach, such as IVIP (or identity observability), is driven by several factors. 

Traditional, siloed IAM systems often leave significant gaps, hindering a holistic understanding of identity and access risks. As Gartner notes, "many IAM programs have a security mandate to keep assigned access well-maintained and as close to the least-privilege principle as possible". However, most struggle to maintain good access hygiene, especially with "mover/transfer activity," even with leading IGA tools. This is where a consolidated view becomes crucial. 

Furthermore, the rapid proliferation of non-human identities (NHI), particularly with the rise of Generative AI (GenAI) and agentic AI, has dramatically expanded the attack surface. Managing these identity types manually is time-consuming and error-prone, especially in dynamic and large environments. 

The new approach addresses these challenges by providing the necessary insights to manage these diverse identities and their activities effectively, enabling timely detection of blind spots, infrastructure gaps, and misconfigurations, as well as unusual or risky patterns of identity activity.

How AuthMind delivers Identity Visibility and Intelligence

AuthMind exemplifies what Gartner defines as an IVIP solution by offering unparalleled visibility and intelligence. AuthMind's Identity Protection Platform is purpose-built to provide a unified view across disparate IAM systems, cloud environments, and on-premises infrastructure, enabling organizations to understand who and what has access to what, when, and how. AuthMind discovers, monitors, and analyzes all identities – human and non-human – and their activity, whether managed or unmanaged by the organization’s IAM infrastructure.

This granular visibility allows security teams to rapidly identify and remediate exposure and security risks, enforce least privilege, and detect sophisticated threats that might otherwise go unnoticed.

Gartner's recognition of AuthMind in this new category validates our vision that identity observability is not just a feature—it's the foundation for effective identity protection in today's complex environments. 

As organizations grapple with the challenges of NHI proliferation and the adoption of agentic AI, AuthMind continues to lead the way in delivering the comprehensive visibility and intelligence that modern enterprises require.

Ready to eliminate identity visibility gaps? Request a personalized AuthMind demo and see why Gartner highlighted AuthMind as a vendor in this inaugural “Identity Visibility and Intelligence Platforms” (IVIP) category.